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Haydens bakes naughty new brand

Haydens Bakery has undergone a major rebranding exercise that’s the culmination of exciting recent developments. From humble beginnings over 40 years ago we have grown steadily to become a trusted supplier to some of the UK’s most respected food retailers and coffee shops. Each and every day we now create more than 70 different products for the likes of Waitrose, Marks & Spencer and Costa Coffee to Aldi, Asda, Morrisons, Caffe Nero and the foodservice market. This success has made us hungry for more. Over the last two years a new management team has injected fresh impetus and undertaken a comprehensive strategic review of our operations. This has resulted in many far reaching changes, the most notable being the decision to rationalise the product range from ten categories to a ‘Super Six’. Within this tighter focus the team initiated a programme that has produced tangible improvements in quality, consistency, shelf life, pro...

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