Pastry device A distinctively devilish bakery

All about us

Wickedly talented bakers

We love creating sinfully scrumptious treats, the kind that melt in your mouth to create blissful moments of pure self-indulgent pleasure with friends, family or just yourself for company.

With almost 40 years’ experience, our hugely skilled and talented team are able to combine a complex range of different processes. They can mix, laminate, bake, fry, whip, shape, decorate and dust whatever it is that you and your customers most desire – tempting treats that render resistance futile!

Over 550 dedicated professionals work 24/7 to create more than 70 different products each and every day for the likes of Waitrose, Marks & Spencer and Costa Coffee to Aldi, Morrisons, Caffe Nero and the foodservice market.

What we stand for

The recipe for success – our vision

These are the nine secret ingredients that make our business as irresistibly moreish as our range of delectably delicious, sticky and sweetly satisfying goodies. Click on the images to get the full flavour.

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Inspiring secret ingredient
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InspiringWe whisk you away to fantastical places, and sweet memories
Confident secret ingredient
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ConfidentJust a little taste of one of our scrumptious tarts will tell you that we are the absolute best at what we do
Creative secret ingredient
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CreativeLike eggs, the rules of bakery are made to be broken. We reimagine and reinvent classics with ingenuity and adventure
Trusted secret ingredient
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TrustedLong days and delicious results have helped us forge longstanding relationships with first class customers since 1976
Pleasure secret ingredient
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PleasureForget the guilt, our cheeky treats are all about losing yourself in those hard-earned ‘me’ moments
Hassle-free secret ingredient
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Hassle-FreeEvery part of our business is about enjoyment, delivering you home-baked tastiness without the washing up
Expert secret ingredient
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ExpertWe take a gourmet approach to mass production, finishing every one of our products with a refined flourish
Distinctive secret ingredient
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DistinctiveHaydens stand out because everything we bake is iced, dusted, glazed and filled with delightfulness
Devilish secret ingredient
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DevilishAs far as we’re concerned, there is nothing wrong with a little indulgence. Let’s be honest, we all know that it’s more fun to be naughty
An apron is just a cape on backwards

Our journey

Delivering naughtiness since 1976

We started out as a family bakery and although the business now supplies some of the UK’s most respected food retailers and coffee shops we’ve never lost that original ethos – one nibble and you know the delectably flaky pastry, sweet fillings, and sticky toppings have been created with dedication, precision and pride.

Swirl device Have your cake and eat it

Part of the family

A family that loves its food

We’re part of the Real Good Food plc which gives us the backing of a major international food business.

This means we enjoy the benefits of direct and privileged access to resources, expertise and ingredients from acknowledged leaders such as Renshaw, Rainbow Dust Colours, Garrett Ingredients and R&W Scott.

It also gives us the financial strength to pursue our ambitious plans for significantly improving and expanding the business to the point where we are recognised by our customers as the supplier of choice in those areas where we specialise.